On Friday, Gatorade ended its relationship with Tiger Woods. A Gatorade spokeswoman said, "We no longer see a role for Tiger in our marketing efforts and have ended our relationship."

 

Maybe they don't see a role for Tiger because Tiger use to be a golfer. In a press conference, last week, Tiger apologized for his sex scandal, and ended by saying he wasn't sure when he was returning to golf.

 

Woods was paid millions by PepsiCo's Gatorade to be a great golfer. Gatorade didn't ask for him to be a great person. They did not ask for him to carry the banner for all of mankind. They signed him because he was a great golfer.

 

What if Tiger Woods had ended his press conference by saying, "I will return to competitive golf in two weeks. I truly love the sport of golf. It is who I am. Competing makes me feel complete. It's what I've done all of my life. I will continue to work on being a better man, a better husband, and a better father. I will also continue working on being a better golfer. I think the fans and the sponsor who've stuck with me, for their patience." How much of a difference would that have made in PepsiCo's decision?

 

Gatorade did not drop Tiger because of his transgressions. They dropped him because he's no longer a golfer. Tiger has allowed the outside world dictate to him what he should and should not do to show true remorse. In the meantime, he's killing Tiger Woods. He needs to remember who he truly is. He's a golfer. Find a course, and play.